June 29, 2020

6 Content Upgrades You Can Use to Grow Your Email List

The use of digital marketing has allowed businesses to reach a broader target audience more cost-effectively. Blog posts are also an effective way to increase ROI. Blogs serve several purposes they also enable you to expand your contacts. You’ve written blog posts and you’ve gotten some traffic, and even though you have a great number of visitors, your email list is another story.

Why content marketing is a valuable asset

People are looking for information online. By answering their questions through content marketing, you’re providing valuable information and building trust with your customers. This helps build customer loyalty and assists in strengthening your brand. It’s a great way to help your product stand out from the competition.


Content upgrades are additional giveaways on your website that viewers can access in exchange for their email address. Successful content upgrades have helped people grow their email list exponentially. A content upgrade is a lead magnet created specifically for a particular blog post or page. According to research by using content upgrades in every single blog post– the opt-in rate will be reaching 62% for some posts. So if you’re not utilizing the power of content upgrades, you’re going to be left behind.

6 ways to upgrade content to grow your email list

1) How-to guides

Instead of a simple quick start guide, create a comprehensive guide that walks the reader step-by-step through the entire process. When presenting complex information, sometimes it’s best to provide an overview. People don’t necessarily want to invest a lot of time.

Providing a simplified guide that’ll save readers time while delivering valuable information. Use images, infographics, and diagrams to offer visual interest.

2) Checklist

Checklists are great because they’re usually something people want to print. Checklists are ideal for the long post that can be cut down into easier chunks. Ideally, they could easily be divided into simplified, actionable points. This could be a step-by-step printable list. The best part of checklists is that readers love them, and they don’t take a lot of time for you to create.

3) Video or audio recording

64% of B2B companies cited podcasts as valuable content when beginning their buying journey. If you host webinars, informative videos it's useful to offer a recording as a bonus. Another idea could be recording a blog post as an audio file. Providing a recording of you talking through the content with additional bits of information could be seriously appealing to those that learn better through audio.

4) Reports or case studies

Reports and research-based white papers have some of the highest download rates. Conduct a survey, do some research, or learn more about a topic that’d interest your target audience. Your content upgrade could be a report that’ll educate readers. This process will also benefit you as you become known as an expert in your subject.

5) Printables

You want to provide something that your reader can print out. People are busy and often multi-tasking while online, so offering a downloadable PDF version of your articles will likely be more helpful to your website visitors. 

This could be anything related to your blog post, from diagrams, inspiring images, or motivational quotes. Printable files offer users a chance to display the information where they can reference it as needed.

6) Mini eBook

Maybe you’ve written a series of articles that all discuss the same topic. You can string together the series into PDF format, and offer this mini eBook as a content upgrade on each of the blog posts in the series once they’ve offered their email address.

Package them together as a PDF and offer these as bonus material. Don’t get too carried away by adding a lot of extra content lengthy eBooks can be boring for the user to consume.