Email marketing is of significant importance for e-commerce businesses. If you’re running and growing an online store, you’re likely building an email list. You must recognize the significance of your email marketing strategy. An essential method of communication with your e-commerce customers.
More than 60% of online shoppers prefer that brands contact them by email. But for that, a solid email marketing strategy is essential for any growing business. Before you can start sending out emails, you need to build your list.
Here we will discuss how to grow your email subscriber list, so you can get brand loyalty and achieve long-term success.
1) Offer giveaways
Giveaways are an excellent way to gain email subscribers and potentially attract new customers. Giving visitors a discount in exchange for their email will increase traffic on your landing page. It’s a great way to generate buzz for your business while giving your subscriber list a boost on a budget.
2) Use standard popups and incentive-based popups
Offering discounts for first-time customers in exchange for their email addresses is one of the most popular ways that e-commerce stores grow their email lists. Pop-up ads are the second most popular method of gathering email addresses on websites. The popup has a conversion rate of 3.52%.
Website pop-ups are a great way to alert potential customers of this discount and get their email. Sign up for emails isn’t the most effective way to build your list. You need to give them a reason. Why should the consumer provide you with their email address?
When visitors hit your homepage, you can offer first-time buyers a discount if they provide their email address. Create additional pop-ups for visitors throughout their purchase journey, this is a great way to build your brand image.
3) Create interactive content.
Once you have customers on your email subscriber list, you’ll want to make sure you keep them there. You spent all this time and effort acquiring their email addresses, now you need to keep them engaged. Don’t give them a reason to unsubscribe.
Ask site visitors to take a quiz to discover what’s best for them. Spin-to-win pop-ups which offer a different prize. Prize may be a discount, free shipping, or maybe even a free product.